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5 reasons for having a website

By Allan
Thursday, May 17, 2018

5 Reasons for having a website

web design graphicThere are many reasons for a business to have a website and below I have listed 5 of the more important ones.

  • Credibility and Professionalism

You can tell customers who you are and why they can trust you. A lot of customers now use the internet to gather information before making a purchase, without an online presence you will be at a significant disadvantage. The internet can provide a level playing field, and if you are a small business you can be compared favourably with far larger organisations. It adds a sense of stability as customers can see they have ways to contact you. Customers now expect a business to have a website.

  • 24 x 7 availability

Your website is your shop window and provides potential customers with immediate information at a time when they want it. Did you realise 70% of people research online before making a buying decision? If a customer cannot get the information they require straight away they are likely to look for your nearest competitor. If you want to sell on line, imagine not being restricted by shop hours and providing your products all day every day.

  • Being found on the search engines

This really is the internet age particularly with the dramatic increases in the use of mobile devices (smart phones and tablets). The internet is the number one source where people will look for information and businesses. The days of people looking through paper directories are numbered and therefore without an online presence how many customers will find your business?

  • Competition have a website

When people search on line, they can find out a great deal about your competition from their website. If they like what they see, they are unlikely to get round to phoning you!

  • Advertising

You can advertise as much as you need to on your website. It is a fully dynamic brochure about your company which can be updated quickly and easily. Printed material can quickly become outdated, particularly when you change such things as products, services, costs, phone number. The list goes on, but you can see the cost implication of outdated documentation.

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