Skip to main content

4 reasons to have a professionally designed logo.

logo design

How much should you pay to have a logo designed? It’s a very good question, but similar to the question ‘how long is a piece of string’? Have a look on the web and you will find huge variations in price from a few £’s to £’000’s. It can be confusing, but before discussing the cost you should fully understand how important it is and why you should have one professionally designed for you.

  • To make you and your business appear professional

First impressions are important and when you think of all the places your logo is likely to appear, it certainly can make or break that good first impression. What is one of the first items you hand out at a business or networking meeting - your business card, and your logo is likely to feature prominently. With a cheap looking design it is very likely to reflect negatively on your business and you may not be taken as seriously as you would like.

  • To be more memorable and stand out from the crowd

The expression ‘a picture paints a thousand words’ is particularly relevant here. People are far more likely to remember what they have seen rather than what they read. You need a design that attracts attention and in the minds of a potential customer, sets you apart from the competition.

  • Brand awareness

Building your brand is important for any business and your logo forms the core of your brand. Spending time getting this right is really important and you should always remember that good design is a real investment for your business and the future.

  • It can be used everywhere

It does not just appear on your business card. Take a moment to consider where it is used; Letterheads, Compliment slips, website header, office sign, van/car signage, advertisements and many more. Having a professional high impact design can certainly make a difference. Emphasising some of the previous points; good design will be a real investment, promotes your brand in many different places, makes you stand out from the competition and conveys a professional image.

If the above has convinced you of the importance of having a professional design, would you want to risk having a cheap or an ‘off the shelf’ design? Consider the typical design process shown below:

Initial design brief

Sketch initial concepts (2 or 3 different ones)

Present outline designs

Refine graphics and colour schemes

Finalise design

Deliver graphic output in several sizes and file formats

As can be seen, many hours (and longer) are spent creating a design to satisfy a customers requirement. If you are looking at being charged a few £’s for a design, how much time do you think is being spent on the above activities and do you think you will be getting a unique creation rather than a pre created one that could be used by many businesses?

Why not consider our fantastic value design service which has a money back back guarantee

Return to index